1. Information We Collect

GoHap Marketing Services (“we,” “our,” or “us”) collects various types of information to provide and improve our digital marketing services to clients across Chennai, Coimbatore, Madurai, and Tamil Nadu. This section explains what information we collect, how we collect it, and the legal basis for processing your personal data under applicable Indian and international privacy laws.

1.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, business name, job title, and mailing address when you fill out contact forms, request quotes, sign up for newsletters, or engage our services.
• Account Information: Username, password, billing information, and payment details when you create an account or purchase our services.
• Business Information: Company size, industry, marketing goals, budget, current marketing activities, and website URL provided during consultations or service delivery.
• Communication Data: Emails, messages, phone call records, meeting notes, and other communications between you and our team for service delivery and support purposes.
• Survey & Feedback: Responses to customer satisfaction surveys, testimonials, reviews, and feedback forms helping us improve service quality.

1.2 Information Collected Automatically

• Website Usage Data: IP address, browser type and version, device information, operating system, referring URLs, pages visited, time spent on pages, and click patterns collected through cookies and analytics tools like Google Analytics.
• Location Data: Approximate geographic location based on IP address to understand regional traffic patterns and customize content for Tamil Nadu audiences.
• Cookie Data: Unique identifiers, preferences, and authentication tokens stored in cookies enabling website functionality, personalization, and analytics tracking.
• Marketing Interaction Data: Email opens, link clicks, ad interactions, social media engagement, and content downloads tracking how you engage with our marketing materials.

1.3 Information from Third-Party Sources

• Social Media Platforms: Public profile information when you connect with us on LinkedIn, Facebook, Instagram, or Twitter.
• Business Directories: Company information from public sources like LinkedIn company pages, business registries, and industry databases.
• Analytics Platforms: Website behavior and engagement data from tools like Google Analytics, Facebook Pixel, and LinkedIn Insight Tag.
• Payment Processors: Transaction confirmation and payment status information from payment gateways processing your service fees.

2. How We Use Your Information

GoHap processes your personal information for specific, legitimate business purposes related to delivering digital marketing services to Chennai and Tamil Nadu clients. We maintain transparency about our data usage practices and comply with applicable data protection laws including the Information Technology Act, 2000 and the Personal Data Protection Bill guidelines.

2.1 Service Delivery & Client Management

• Providing Services: Delivering digital marketing services you’ve engaged us for including SEO, paid advertising, content marketing, social media management, and analytics consultation for your business.
• Client Communication: Responding to your inquiries, sending project updates, sharing campaign performance reports, scheduling meetings, and maintaining ongoing client relationships.
• Account Management: Creating and maintaining your client account, processing payments, managing subscriptions, and providing customer support for our services.
• Service Improvement: Analyzing service usage patterns, identifying improvement opportunities, developing new features, and enhancing service quality based on client feedback and usage data.

2.2 Marketing & Communications

• Marketing Communications: Sending newsletters, blog updates, case studies, industry insights, and promotional offers about our services to subscribers who have opted in to receive such communications.
• Personalization: Customizing website content, email communications, and service recommendations based on your industry, location (Chennai, Coimbatore, other Tamil Nadu cities), and expressed interests.
• Event Invitations: Informing you about webinars, workshops, seminars, and industry events we organize or participate in across Tamil Nadu markets.

2.3 Analytics & Performance Measurement

• Website Analytics: Understanding how visitors use our website, which content resonates with Chennai audiences, and optimizing user experience based on behavior patterns.
• Campaign Performance: Measuring effectiveness of our own marketing campaigns to improve strategies we recommend to clients.
• Service Metrics: Tracking client satisfaction, service delivery timelines, and business outcomes to demonstrate ROI and improve service quality.

2.4 Legal & Compliance

• Legal Obligations: Complying with applicable laws, regulations, court orders, and government requests.
• Contract Enforcement: Enforcing our terms of service, preventing fraud, protecting intellectual property, and resolving disputes.
• Security & Safety: Protecting our systems, preventing unauthorized access, detecting security threats, and ensuring data integrity.

3. Data Security & Protection Measures

GoHap implements comprehensive technical and organizational security measures protecting your personal information from unauthorized access, disclosure, alteration, or destruction. We regularly review and update our security practices to address evolving threats and maintain industry-standard protection for all client data entrusted to our care.

3.1 Technical Security Measures

• Encryption: All data transmitted between your browser and our servers uses industry-standard SSL/TLS encryption (HTTPS) ensuring communications cannot be intercepted. Sensitive data at rest is encrypted using AES-256 encryption.
• Access Controls: Role-based access systems ensure only authorized GoHap team members access client data on need-to-know basis. Multi-factor authentication required for all employee accounts accessing sensitive information.
• Secure Infrastructure: Client data hosted on secure cloud platforms (AWS, Google Cloud) with enterprise-grade security, regular backups, disaster recovery procedures, and 99.9% uptime guarantees.
• Regular Security Audits: Quarterly vulnerability assessments, penetration testing, and security reviews identifying and remediating potential weaknesses before they can be exploited.
• Monitoring & Detection: 24/7 monitoring for suspicious activities, intrusion attempts, and anomalous access patterns with automated alerts enabling rapid response to potential security incidents.

3.2 Organizational Security Measures

• Staff Training: All GoHap team members receive mandatory privacy and data security training covering confidentiality obligations, secure data handling procedures, and incident response protocols.
• Confidentiality Agreements: Employees, contractors, and vendors sign strict confidentiality agreements prohibiting unauthorized disclosure or use of client information.
• Data Minimization: We collect and retain only information necessary for stated purposes, regularly purging unnecessary data and reviewing retention policies.
• Incident Response Plan: Documented procedures for detecting, containing, investigating, and reporting data breaches with notification to affected individuals within 72 hours as required by law.

3.3 Third-Party Service Providers

GoHap works with carefully vetted third-party service providers assisting with service delivery, including hosting providers, email platforms, analytics tools, payment processors, and CRM systems. These providers are contractually obligated to protect your data, use it only for specified purposes, and maintain security standards equivalent to our own practices.

Current Third-Party Processors: Google Workspace (email, documents), Google Analytics (website analytics), HubSpot (CRM and marketing automation), Stripe/Razorpay (payment processing), AWS/Google Cloud (hosting), and Zoho (business applications). We conduct due diligence on all providers ensuring GDPR and Indian data protection compliance.

4. Your Privacy Rights & How to Contact Us

Under Indian data protection laws and international standards we voluntarily comply with, you have specific rights regarding your personal information. GoHap respects these rights and provides straightforward processes for exercising them without excessive delay or unreasonable requirements.

4.1 Your Legal Rights

• Right to Access: Request copies of all personal data we hold, understand how it’s processed, and receive information about third parties with whom it’s shared.
• Right to Rectification: Correct inaccurate information and complete incomplete data in our systems.
• Right to Erasure: Request deletion of your personal data when no longer necessary for original purposes, subject to legal retention obligations.
• Right to Object: Object to processing based on legitimate interests, including marketing communications you can opt out of anytime.
• Right to Data Portability: Receive your data in structured, commonly used format for transfer to another service provider.
• Right to Withdraw Consent: Withdraw previously given consent for specific processing activities without affecting lawfulness of prior processing.

4.2 Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies improving functionality, personalizing experiences, and analyzing website usage. You can control cookie preferences through browser settings, though disabling certain cookies may limit website functionality. We use:

Essential Cookies: Required for basic website functionality including navigation, security, and access to secure areas. Cannot be disabled.

Analytics Cookies: Google Analytics tracking how visitors use our website, helping us improve content and user experience. You can opt out using browser settings or Google Analytics Opt-out Browser Add-on.

Marketing Cookies: Facebook Pixel and LinkedIn Insight Tag enabling targeted advertising and measuring campaign effectiveness. You can disable through browser settings or platform privacy controls.

4.3 Children’s Privacy

GoHap services are intended for businesses and professionals. We do not knowingly collect personal information from children under 18. If we discover we’ve collected data from a minor, we will delete it promptly. Parents or guardians believing we may have information about a child should contact us immediately.

4.4 International Data Transfers

While GoHap primarily serves Tamil Nadu and Indian clients, some service providers (cloud hosting, software platforms) may store data on servers located outside India. We ensure adequate safeguards through standard contractual clauses, provider certifications, and security requirements protecting your data regardless of geographic location.

4.5 Changes to This Privacy Policy

We may update this privacy policy periodically reflecting changes in our practices, services, or legal requirements. Material changes will be prominently posted on our website with email notification to active clients. Continued use of our services after changes constitutes acceptance of updated policy. We encourage reviewing this policy regularly to stay informed about how we protect your information.

4.6 Contact Information for Privacy Matters

4.7 Complaint & Dispute Resolution

If you believe GoHap has not adequately addressed your privacy concerns or violated applicable data protection laws, you have the right to lodge a complaint with relevant authorities. In India, you may contact the Ministry of Electronics and Information Technology or the Cyber Crime Cell. We encourage contacting us directly first to resolve concerns informally before escalating to regulatory authorities.

Our Commitment: GoHap is committed to transparent, ethical data practices respecting your privacy rights and maintaining the trust Chennai, Coimbatore, and Tamil Nadu businesses place in us. We continuously review and improve our privacy practices to exceed legal requirements and industry standards, ensuring your information receives the highest level of protection and respect.